Content Governance

To improve discoverability, consistency, and cross-functional alignment, I created a centralized marketing content library that housed all of nCino’s external-facing assets. The library served as a single source of truth for teams across Marketing, supporting more strategic content use and reducing duplication of work.

My Goal

Organize all external-facing content into a centralized, accessible location

• Develop a consistent taxonomy and metadata structure to improve searchability

• Align content tagging with business priorities and GTM strategy

• Enable internal stakeholders to quickly find the right content for the right stage or audience

• Establish governance to ensure ongoing quality and relevance

My Approach:

I began by auditing hundreds of existing assets across channels, formats, and teams to understand the scope and gaps. Collaborating with Product Marketing, Revenue Marketing, Marketing Ops, Design, and Events, I identified user needs and common pain points, then designed a scalable taxonomy and metadata system based on content type, funnel stage, audience, and themes. I built the library, applied consistent naming conventions, and configured filters to improve usability. To drive adoption, I created documentation, led team trainings, and established a governance plan to ensure ongoing accuracy and relevance.

Results

• Reduced content duplication and time spent searching for assets

• Improved cross-team alignment on messaging and content strategy

• Created a sustainable framework for future content governance and scalability

• Empowered Marketing and Sales teams with faster access to relevant, high-quality materials